1) INFORMATION WE COLLECT AND HOW WE COLLECT IT
The information we gather on our site falls into two categories: (1) tracking information collected as you navigate through our site, and (2) personal information you supply when you register or subscribe:
Tracking information is collected and stored whenever a request is made for any page or image on our servers. This information can be analyzed and presented in the aggregate or organized by user sessions. We use it for analysis and reporting on site activity. For example, we may want to know how long the average user spends on our site, or which pages or features get the most attention.
Personally Identifiable Information
To use certain features on our site, we ask you to register and subscribe. When you register, we collect personally identifiable information about you such as your name, mailing address, e-mail address, telephone number, user name, password, and other information about your interest in our site and services. In addition, when you subscribe, we collect credit card details necessary for our billing process.
At present, personally identifiable information about users is collected only through site pages or forms submitted by users themselves. When personally identifiable information is collected, you will know because you will have to fill out one of these forms.
A Note on Cookies
The help function on most browsers contains information on how to set your browser to notify you before accepting cookies or to disable cookies entirely. However, if you don't accept cookies, you won't be able to use any feature that requires registration or subscription.
Liquid8, along with third-party vendors, Google and DoubleClick, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on past visits to our website.
To opt-out of receiving advertising like this from Google, you can manage these settings by visiting the Google Ads Preferences Manager
2) HOW YOUR INFORMATION WILL BE USED
Liquid8 uses personally identifiable information in a limited number of ways, in general falling into the following categories:
Usage Tracking for Business Development and Management
Our primary business is conducted entirely online. As such, our success will depend on our ability to gauge popularity of one feature or product offering over another, or on our ability to understand how people use our products. Tracking and aggregating usage information will allow us to develop this understanding.
Our Communications Features
Our site offers registered users the ability to forward along objects of interest to others, and in some cases to communicate with an auction house concerning an object offered in an upcoming auction. In order to facilitate this communication, a registered user’s email of record must be accessed.
As a service to consignors, we keep track of communications between registered users and consignors. Not all consignors permit direct communication with our users. We may store destination emails sent by users to consignors with questions or request for more information about an object. If a consignor requests more information about a user, we may share that information if we determine that is in our interest to do so. We may disable your capability to communicate with a specific consignor. We may also revoke your auction house communication privileges at any time without notifying you if we determine that it is in our interest to do so.
Communications with Our Customers, Customer Support, and Promotional E-mail
From time to time, it may be necessary to notify subscribers of impending subscription expirations, account or credit card issues, transactions completed, and in the case of registered users terms agreement or policy changes. While such communication will typically be conducted through email, as appropriate, mail or phone may also be used. We may also use your personal information to send you e-mail newsletters and other promotional emails about services and products that we believe may be of interest to you.
In order to access paid subscription products, you will be required to enter a user name and password through our secure sign-in on each visit. At that time, the current status of your subscription will be checked, and appropriate access given according to the information on file.
Compliance with Legal Process
We may disclose personal information if we are required to do so by law, or in good faith believe that such action is necessary to: 1) comply with the law or with legal process; 2) protect and defend our rights and property; 3) protect against misuse or unauthorized use of liquid8estates.com data; or 4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
Note: Liquid8 may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements
Sharing Your Personally Identifiable Information
In some instances, we use third party companies to help us provide our products and services to you, like a shipping company that delivers a package or an e-mail delivery service that sends out our e-mails or e-newsletters. In those instances we need to share your information with them. We require that those companies use the information only to deliver our product or service.
If it is clear from the information that you provide us that you are a member of the antiques, art, auction or related trades we may, in our sole discretion list you in directories, or other areas of our site, and may use the name of your firm and your relationship to us in marketing or advertising on our site, or in our promotional materials, paid advertising, or other media in order to promote our services. We will not display the content of your email submissions about our services as testimonials for promotional purposes without your express permission.
Onward Data Transfer Liability
In cases of onward transfer to third parties of data of EU and Swiss individuals received pursuant to the EU-US Privacy Shield and Swiss-US Privacy Shield, Liquid8 is potentially liable.
3) HOW YOU CAN CORRECT INFORMATION
Except for tracking and aggregated information, or as outlined in the section 5) below on Security and Protection of Your Information, all your information is available to you for review and update through your secure My Account page as prescribed by the Privacy Shield Principles.
4) OUR E-MAIL POLICIES
Account and Services Related E-mail
We will send you e-mails relating to your account. These include order confirmations, renewal/expiration notices, and credit card problem notifications.
If you send consignors emails with a question, or requesting more information about an object, the consignor may respond by email at your registered email address. Similarly, if you send emails to others to forward objects on Liquid8, the recipients of those emails may respond by email to your registered email address.
If we offer, and you have registered for upcoming auction alerts or online discussions, you may receive emails specific to your participation online.
We may offer e-mail newsletters. If you do not wish to receive newsletters, you can follow the 'unsubscribe' instructions located near the bottom of each newsletter.
5) SECURITY AND PROTECTION OF YOUR INFORMATION
We take very seriously our commitment to protect your personal information. To this end, we maintain a secure process to collect, transmit and store your personally identifiable information including credit card details.
Subscribers can review or change their registration, subscription or credit card information at any time through the secure My Account page with the exception of card number and card verification number which cannot be viewed or changed by any means.
We urge you to keep your password in a safe place and not to divulge it to anyone. Also remember to sign off your account and close your browser window when you have finished your visit. This ensures that others cannot access your account, especially if you are sharing a computer with someone else or using a computer in a public place.
As a dynamic and growing Site, Liquid8 may contain links to other sites that are not under our control. Those Web sites have their own policies regarding privacy. For your own protection, you should review their policies upon visiting these other sites to make sure they meet your expectations of privacy.
6) HOW TO CONTACT US